Like a Light🎮💡
Sony's putting themselves out there and one of the most valuable IPs in cinema has little choice but to stream 🌊
After doing practically nothing in terms of marketing their new console generation for most of the beginning of this year, Sony is now doing *a lot*.
After gathering +12M viewers(gamers?) to his Fortnite concert earlier this year, Travis Scott has been named the strategic creative partner for the PlayStation 5, the Japanese company saying the following:
Through our mutual passion for gaming and creativity, we plan on collaborating with Travis and his Cactus Jack brand to produce innovative projects that we hope will delight our collective fans.
Sony also announced the non-gaming services that will be available for consumers to enjoy at the console’s launch time. Apple TV, Disney+, Netflix and Spotify are the headliners along with Youtube and Twitch. They also say that services like Hulu, Peacock and Amazon Prime Video will be available soon.
After Microsoft got burned by relying on TV in the previous console generation they’re understandably coy in pushing this aspect of the console this time around even though consumers are, no doubt, expecting this type of functionality to be built-in. It would be mad-ironic for Xbox to lose this console race because they didn’t provide enough streaming services at launch.
After having its theatre release delayed multiple times, it looks like the latest install of the Bond franchise might go straight to streaming. With MGM feeling the heat of selling the streaming rights of the title to the highest bidder after a year that was painstakingly scarce in theatre releases, it looks like Netflix and Apple are the front runners in this race.
This would be the biggest title to shift to the straight to streaming strategy due to COVID and the question now is, what kind of money will be exchanging hands for a deal comprising one of the most sacred IPs in cinema? If the ballpark $150M figure for having Coming 2 America —with a production budget of $60M— on Amazon Prime is accurate, No Time To Die would need to be around the $600M mark in order to see similar profits considering its $250M budget. Paying that lump of cash upfront is pretty much out of the question even if you’re Apple unless they want to sell it as an iTunes purchase before streaming it, so you’d expect the two would cut a deal that gets MGM extra royalties depending on how many people end up watching.
It’s a brave new world out there right now but I hope one way or another we’ll be able to experience this movie in movie theatres, double-oh-seven is one of the few franchises that still commands this out of their viewers.
AOC just hosted the best political show/debate/event of the year and it was her playing ‘Among Us’ over Twitch, an event with almost half a million live concurrent viewers and a recording that now has over five million views on the platform. This is such a simple, authentic and smart way to distribute her message to her young base that it makes everyone wonder why it hasn’t happened quicker. Looks like the two-week-before-elections timing is a precise science that not even millennials dare fuck with. STreaming, on the other side, looks like a good avenue for the next generation of politicians to engage with their audience as long as it remains authentic. A live streaming session with a 65-year-old senator would provide for some light comedy, but not much else 📺 🎭
Keeping with the Apple theme, Jony Ive will be helping out Airbnb. According to the announcement, Jony and his firm will be tasked with designing the next generation of products and services over the coming years as well as helping develop the internal design team at Airbnb. At first, this combination of the guy who designed a ring entirely out of diamond and the company that enables you to sleep in someone’s spare room is not that intuitive. That is until you remember that Airbnb now offers luxury accommodations💎
Quibi is dead. I know, shocker. A bunch of sexagenarians creating social media APPs for teenagers failed to succeed, who would have predicted that? The old Hollywood thinking that throwing a bunch of money at a product that relies first on user-generated content and, perhaps more importantly, secondly on an algorithm that needs big data to improve, failed. And it failed big, two billion-dollars-big 💸 📉
Apple never publicly talks about organizational design let alone their leadership structure, 1000% worth a read if you’re into this kind of thing as I am🏆
Here’s some real-world data on electric delivery vehicles, spoiler alert: they work…
I’m really nervous about the cinematic version of the ‘Uncharted’ IP. The videogames themselves were a play in Indiana Jones, so how will Nathan Drake play against the OG?
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